I believe the most valuable thing a designer can do is ask the right question before anyone starts building. That conviction has shaped 13 years of practice across financial services, fintech, insurance, and innovation — and it's the reason I built Fresco.
My work spans design leadership, design research, service design, and product strategy. I've led teams, shaped practices, and delivered for institutions where the stakes are high and the complexity is real — Nedbank, Capitec, Standard Bank, Old Mutual, Discovery, Accenture, and others.
I'm a UCT d-School Certified Design Thinking Coach, HFI Certified User Experience Analyst™ (CXA™), and the 2025 Meerkat Mentor of the Year. I was also recognised by the Royal College of Art for innovation in design for social good.
I take on a small number of engagements each year with organisations where the problem is genuinely complex and the thinking needs to be rigorous.
A structured diagnosis of your digital experience — where it's losing people, why, and what to do about it. Delivered as a prioritised roadmap with business case.
UCT d-School certified facilitation for leadership and product teams. One or two days that moves a room from competing perspectives to a shared direction everyone actually believes in.
Ongoing advisory for organisations that need senior design thinking without the full-time overhead. I work alongside your team, challenge decisions early, and help build a practice that lasts.
I founded Fresco because I kept watching the same problem repeat itself — talented teams executing fast on decisions that were never properly interrogated. Fresco is what happens when you encode 13 years of design methodology into a tool anyone can use.
It's an AI-powered product decision intelligence engine. You describe your decision, answer a few questions, and three sequential agents return a GO, PIVOT, STOP, or NEEDS MORE SIGNAL verdict — with the full structure beneath it. In a world where execution is effortless, Fresco is built for the moment before.
Learn about FrescoFounded and built Fresco — encoding 13 years of design thinking and CX methodology into an AI-powered verdict engine. Three sequential agents analyse your situation and return GO, PIVOT, STOP, or NEEDS MORE SIGNAL with full reasoning.
Enterprise-scale platform enabling real-time orchestration across millions of customer interactions. Reframed measurement as a design problem — building a three-layer architecture of journey events, states, and metrics that automated decisioning at scale.
Salesforce implementation strategy for South Africa's fastest-growing retail bank at 20M+ customer scale. Treated configuration as design — building a decision framework guiding thousands of employees toward consistent, customer-centred choices.
Modular product platform reducing time to market for new service offerings in a fast-moving telecoms market. Designed a library of composable building blocks — enabling product teams to assemble new offerings without technical dependencies.
Digital-first personal loan product with transparent automated decisioning. Designed a flow that surfaced key risk criteria clearly at each stage — balancing fintech-competitive speed with full regulatory compliance and customer trust.
Digital account origination across corporate, investment, and retail segments. Designed a modular flow architecture with dynamic decision trees — serving multiple customer types from a single platform while maintaining compliance at every step.
Recognised for guiding an inexperienced team with hands-on coaching and tailored development — growing team self-sufficiency, output quality, and individual leadership capability.
Certificate of Completion from one of the world's leading art and design institutions, focused on designing integrated solutions for the UN's Sustainable Development Goals.
Certified in design thinking methodology and practice — encompassing strategic planning, workshop facilitation, and end-to-end delivery of human-centred solutions at the intersection of business and technology.
Rigorous two-week expert-led programme demonstrating mastery in motivating users to engage and convert — covering persuasion, emotion, trust, and omnichannel strategy.
If you'd like to discuss a project, an idea, or just want to talk about design and decision-making — I'm always open to a good conversation.
